Mt Hotham: Spring 2023
How do we bring to life the unique, vibrant experience of Springtime in Australia’s highest alpine village?
While working with Cúpla, I was part of the close-knit team that developed Mt Hotham’s Spring 2023 campaign. It featured highly targeted creative assets that told a compelling story across outdoor, digital and radio. Speaking to both regulars and new snow adventurers, the campaign further evolved the ‘Peak’ platform created by Cúpla in 2021. Key examples of the work I developed are below.
30” video script
SFX: serene mountain sounds – conveying light wind on a sunny day hiking in soft wilderness (please review to previous edits for level of sound effects, soft and not too overpowering)
Experience the peak of Spring at Mt Hotham,
Australia's highest Alpine Village.
Reconnect with nature and embark on epic adventures…
…in the sunshine and the snow.
Spring is our most vibrant season,
and it's just getting started, at Mt Hotham.
30” radio script
SFX: serene mountain sounds – conveying light wind on a sunny day hiking in soft wilderness (please review to previous edits for level of sound effects, soft and not too over powering)
Experience the peak of Spring at Mt Hotham,
Australia's highest Alpine Village.
Reconnect with Nature and breathe in spectacular 360-degree views.
Embark on epic adventures, soak up the village vibes or…
…snowshoe through beautiful snow gums.
Enjoy wide open runs, blue skies and longer days on the slopes.
Spring is our most vibrant season,
And it's just getting started, at Mt Hotham.