Indigo Shire Council

While working with Cúpla, I strategically developed and wrote approximately three months of social content for Indigo Shire Council, located 270km north-east of Melbourne. Part of this challenge was to change the perception of rates and grants in the local community and their impact by finding an engaging way to explain the tangible value of these contributions. To answer this, I centred the content around Made possible by rates and Made possible by grants.